The Marathon Fever in China
Fueled by the country’s economic development and rapidly growing middle-class keen on staying fit, Marathon fever is sweeping across China.
“Marathoning” has grown into a massive sport and lucrative opportunity for brands.
The Fast growing rate of marathon in China
While China only hosted 22 road running races nationwide six years ago, that number skyrocketed to 328 in 2016, according to the Chinese Athletics Association (CAA).
2.8 million runners took part in these races in 2016, 1.3 million more than in 2015..