This research project was developed in 2016. In 14 weeks, I gathered inspirations, discovered what people really need, generated ideas, pushed past what’s obvious to get to breakthrough solutions and finally made ideas tangible and better.
The goal of this project was to design and conduct a research. The research will conclude with the choice of eight insight/opportunity pairs discovered in the process.
The opportunities will be explored in an ideation phase, which will conclude with the selection of five best concepts that answer the most viable opportunities.
This research work was divided into four phases:
It's estimated that
70-80 Million dogs
74-96 Million cats
are owned in the United States.
37-47% of all households have a dog
30-37% have a cat in the United States.
It's a huge market there. However, it is a super competitive industry. There are a lot of big players already dominated in this area. So, in this project, I used the generative research tools to find out some new insights and opportunities.