how Does the dreamiest traveling experience feel like in the near future?

How Does The Dreamiest Traveling Experience Feel Like In The Near Future?

To fulfill the basic human needs to sleep, move and work, what can we offer in the future?

Nowadays, 40-60 percent of workers in North America are in non-traditional shift work. Due to stress, travel and other temporary interruptions, more and more people are affected by sleep-related problems.

In oder to increase the number of Americans that are regularly getting a good night's sleep, the project objective is to develop a proposal for new business opportunities in products and services, which create future desirable experiences through out implementing technologies based on future trends.

This project was developed in 2016. Time frame was 4 weeks.

Light, noise, sitting posture, privacy matter.

Sleep is the most frequent activity in transit. It accounts for 60% out of all types of behaviors during trips. That’s why travelers strive for more comfortable sleep-related experiences. 80% of passengers want better seats and 64% of them want enough spaces.

We started with a simple question:
What if one arrives rested, ahead of the destination?
Sleep shouldn’t be disturbed.
Sleep to Go optimizes resting and sleeping moments by changing the way people travel through on demand private services with autonomous cars.
Sleep to Go Value proposition
Get Rest before Destination
"Do not Disturb" Environment
On Demand
Autonomous Cars
Enhanced Sleeping Experience
Anywhere in LA and SF
Sleep to Go offers services on demand basis anywhere in these two area. The eight hours journey has drained travelers's energy before their wonderful time to the destination. Even though a few believe that the duration of air planes would relieve this difficulty, many passengers still suffer from the crowded environment as well as the accessibility to the air port. That's how we see an opportunity for business that helps improve resting experience in transit.
Pick up Anywhere
11:35pm Oct. 21
John, it is the time to travel to San Francisco.
How will tomorrow's public transportation look like?
Throughout autonomous cars, On demand service will be more personalized and private services will come to customers.
Suite Cabin
Transportation is not just about  getting place to place.
Nowadays, public transportation means for everyone's mobility. Tomorrow, we believe, this industry would be tailored into different human needs. ​sleep to go will be a sleep expert in this industry.
Kick off your shoes like you are home. Great entertainment would be one of cool remedies allowing you to fall asleep.
Get Rest
Perfect environment for rest and sleep is our goal.
Be calm, be private and be disconnected from the world.
Sleep to Go finds a right spot.
Sensing your heart rate, breading, and body movement, the system enables you to wake up at the best time in your sleeping cycle around the time you set.
We Offer
Comfy Adjustment Seat
with Individual Heat System
Sleep Pattern Analysis
poly="many", somnus="sleep"
Noise Cancellation
Active Noise Cancellation
Sunset Light Spectrum
Allowance for Melatonin
Automatic Solar Control Glass
The voice recognition will respond to your order as a manager of the concierge.
However, don't limit the way you communicate through your voice.
Holographic screen will help maximize your engagement with the system visually.
Arrive Refreshed
We already rolled out places where you are going.
To extend the service, don't hesitate to tell the car. We will reschedule the car and get you to the places since our car distribution is quite flexible through the hub in each city.
Business Plan
Sleep to Go is a new type of service.
Therefore, We had to retrieve the market pricing from other existing competitors. How to monetize the values of experiences in a service product?
We could pull out the costs of values, based on market price including hidden costs and try to see how our service can be priced.
Sleep to Go offers a higher premium service than other existing businesses. Taking account for hidden costs, the price of first class airplane, which is one of comparable competitors in the service level, is $243. However, it doesn’t offer what we can do in our service.
Sleep to Go will be launched in 2020 with the flat rate at $250.

If we conservatively project the occupancy rate as 33% daily in the initial rollout with 40 cars, our annual revenue will be $3.65M.
In 10% APR under the 5 years payback period, the early investment for the product development will be $1M in 2017.​

For second investment that we need will be $1.85M in 2020 when Sleep to Go will be launched.
For more details, please click on
System Model
The central hubs in LA and SF will take care of our cars.​
The on demand transportation service, Sleep to Go, strives for getting everything connected to different service and systematic partnerships for better experience of not only transportation but also sleep..

Future Study

Development  for a Project Relevant Trends.

Environmental Scanning, Future Wheel, Cross Impact and Causal Loops are used to explore deeper into future driving forces.

Aging Population
Privacy Issue
Social Entrepreneurship
Overwhelmed by Options
Online Culture of Influence & Power
DIY Culture
Melting Pot
One person household
Crowd Sourcing
Ubiquitous Sensing & Monitoring
Rise of Bots & Automation
Additive Manufacturing
Deep Learning
Tech Dependency
Generative Design
Predictive Analytics
Blended Reality
Quantified Self
Tech Dependency
Federal Deficit
New Measures of Wealth
Increasing Cost of Production
Digital Currency & Blockchain
Declining Middle Class
Affordable Luxury
Gig Economy
Sharing Economy
X Factor: Sleep
Climate Volatility
Tracking Hidden Ecology Costs
Cradle to Cradle & Lifecycle MGT
Increasing Amount of Waste
Product Obsolescence
Doubts about Climate Change
New Nationalism & Protectionism
Decrease in Social Care
Privacy & Security Laws
Surveillance Stat
Restructuring Government
Decrease in Social Care
Safety issues on Automation
Obamacare Controversy
Distracting Medias
Work Anxiety
Distractive Urbanization
Well Being Trend
Increasing # of Chronic Disease patients
New Parents
Growing Awareness of Sleep
Adaptive Sleep Technology / Apps
Future Wheel
Cross Impact
Causal Loops